We required our store managers to read the book and each created a list ranging from 20-40 points that they can put into effect at their stores to improve customer service. I start and finish my day by reading it and I can't put it down. This book answered many questions that I never got to ask of my Dad. In Blank's clear-cut, bl
We required our store managers to read the book and each created a list ranging from 20-40 points that they can put into effect at their stores to improve customer service. I start and finish my day by reading it and I can't put it down. This book answered many questions that I never got to ask of my Dad. In Blank's clear-cut, black-and-white neo-classical economic universe, eventually multinational corporations win, farmers lose, private lenders beat a hasty retreat, retailers walk away smiling, consumers remain happily ignorant of all things agricultural, and the government is left footing the bill (and looking pretty stupid to boot). . Raised in rural Oregon on 82 acres along a river in a log cabin Dad built and I still learned SO MUCH reading this book! And, not just survival or hard skills, but the subtle ones from nature, as well. Awesome soldier's stories throughout this TRUE account.. He wouldn't even get impolite. After having barely made it through this book, that is not a foregone conclusion. Most of us, as a rule, though, do not respond by kidnapping said teacher and inadvertently killing them.Mr. Hig keeps the details sketchy (few names are mentioned except for relating incidents on the ball field) and even there rarely delves beneath the surface. Waste of mSutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.. Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to BangkokSUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications. DENISE H.
Sutton shows how these class-conscious, professional, modern, feminist style-setting copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture." - Tani E. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad." - Mona Domosh, Dartmouth College"This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. "Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty .A useful volume for marketing as well as women's studies collections .Recommended." - Choice- Title : Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
- Author : D. Sutton
- Rating : 4.98 (847 Vote)
- Publish : 2014-7-22
- Format : Paperback
- Pages : 210 Pages
- Asin : 1137021004
- Language : English
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